Latin Media Gurus Network» Featured

Latin Media Gurus Favorite Pic!

David Villafaña — Fri, 18 Nov 2011 03:58:13 +0000

PHOTO OF THE WEEK!

Jordi Busquets of JarabeDePalo shedding his flow in San Diego. Photo taken by Azul Santana.

To see more photos please visit her page here: Azul Fotografica

The Cloud Media – Branding Online Talent

David Villafaña — Fri, 18 Mar 2011 20:19:38 +0000

The Cloud Media: Branding Online Talent

Written by Cristal M. Garcia

You’ve just returned from your day job as a barista. A thought to finish that artistry book you’ve neglected grazes your mind. Quickly looking in your fridge, you’re reminded that spoiled milk doesn’t do a body good so you turn to your trusty-dusty congas and put some beats together. Realizing you’ve created a beat masterpiece sprung of boredom and thirst, you decide to share it with the YouTube world. Two mornings later, you find your video has thousands of hits. Why not post some more? The hit count grows: fifty-thousand, one-hundred thousand, two-hundred thousand, and the rest is conga-playing barista history. Do you quit your day job and consider branding your name … but how?

Look no further than The Cloud Media, a miniature Angeleno firm dedicated to helping online artists brand their name and talent. Founded by Sarah Evershed in early 2010, whose experience with Current TV and various reality shows on the likes of Bravo and HBO makes her an ideal Producer and Owner, The Cloud Media aims to manage online artists’ day to day strategies in building both an online and offline following. With the help of Jen Olivar, Manager of Talent Development for The Cloud Media, YouTubers such as the famous Mystery Guitar Man have become exactly that – an online artist you and several million fans have come to know and love.

Speaking of which, the MysteryGuitarMan, who hails from Sao Paulo, Brazil, is the by far one of the most watched and followed online Latino artists of our time. With 1.7 million subscribers on Youtube, 293 thousand “likes” on Facebook, and 161 thousand followers on Twitter, this online talent is impressive! Muito Bem! His intricate videos have become a viral sensation and with the help of The Cloud Media, he capitalized on many offline opportunities attracting the attention of large corporations like Disney, the Women’s Tennis Association, McDonalds and Coca-Cola. They have hired Joe Penna better known as the MysteryGuitarMan to share his talents with the world in a series of promotional videos and commercials for their respective companies.

Mi gente, Its a new era and its time for your talents to be seen worldwide. Whether you’re a comedian, actor, singer/songwriter or avid blogger, remember that the old gate keepers are no more. It’s your turn to showcase your creative talents for millions of viewers to enjoy. And hey, why not make a few bucks while you’re at it? It isn’t easy; It’ll take time, dedication and every drop of passion you have. Take advantage of social media platforms like YouTube, Facebook, and Twitter that have totally revolutionized the way information is shared and have changed the lives of once-unknown people like Joe Penna. I’m sure that with a little help from the folks at The Cloud Media, you can meet your most ambitious goals and become the next online sensation!

Check them out at: http://thecloudmedia.com/

Another Clever Video by the MysteryGuitarMan, Joe Penna.

Julio Varela: Editor, Social Media Guru, #latism & #latinolit blogger

David Villafaña — Wed, 02 Feb 2011 23:04:59 +0000

The Latino Presence Online is Increasing!

Being that the number of Latinos on the web is increasing, there is an eminent need for content gearing towards Latino readers. Lets face it, we all want to feel at home as we navigate the web. We had an opportunity to catch up with Julio Varela, an established writer and editor, twitter strategist, and avid blogger who is an expert at writing content that Latino’s enjoy reading.

Interview with Julio Varela

1. Who is Julio Ricard Varela??

Born in Puerto Rico and raised in both San Juan and the Bronx, Julio graduated cum laude from Harvard University in 1990. He started his career as a Contributing Reporter for The Boston Globe before joining publisher Houghton Mifflin as a Bilingual Editor. In the last 19 years, Julio has developed some of the top Reading/Language Arts and ESL programs for millions of learners in the nation’s public schools.

2. How important is it to have “street cred” in social media?

It is all about “street cred” and you can easily attain in social media by being yourself and consciously helping others with no expectations. If you are not real and authentic in social media, you are just wasting your time.

3. What brought you into the social media movement?

In 2008, I decided that my talented brother, Fernando Varela, need to be heard by people. His voice is amazing, and I truly believe he will be a global star. I decided to promote him on social media, using Facebook and Twitter. We hit Twitter right before it caught on. Pure timing and some luck.

4. The number of Latinos using social media is growing. What does this mean? Where are we headed as a cyber community?

Online Latinos, if they realize that social media is about supporting and collaborating with others, will be able to move mountains and impact positive change in our society. I am blessed to have met so many wonderful people through #LATISM and Being Latino. Every day, the connections I make are so valuable and real. Latinos have the potential to be THE leaders of the cyber culture (we are already a force on Twitter), only if we spend more time sharing and supporting others and less time worried about how to grow out own social profiles.

5. What brought you to create http://juliorvarela.com/

I created juliorvarela.com as my online home because I wanted to not only promote Fernando’s amazing talent, but also share my interests to my readers: #LatinoLit, social media, issues impacting the online Latino world, and online fiction. I also use it to share my current novel in progress: FRANKY BENÍTEZ.

6. What is Latino Lit?

#LatinoLit is an online community that I created with Charlie Vázquez that promotes the online world of Latino literary talent on Facebook and Twitter. We wanted to celebrate the amazing accomplishments of authors like Esmeralda Santiago and Luis Alberto Serra, as well as new voices like Margo Candela, Raul Ramos y Sanchez and Silvio Sirias. It is a place the shares and celebrates. We are also proud of sharing new works by new voices.

7. How has social media worked for you and your platforms?

Social media IS my platform. I am humbled by the reaction we have gotten on Twitter and Facebook by just being ourselves. I think that is so cool.

8. What is the best way to connect with people using social media? What do you recommend for the rookies?

Join Twitter and Facebook. Connect with #LATISM and Being Latino. Also, don’t be afraid to form real relationships. Share, share, share, and talk about others. Don’t just talk about yourself. You would be surprised what will happen when you do that. Also, engage with your network. Have fun and don’t just think that people will visit your links because you post it. It takes time and a lot of hard work.

9. What can we do to engage, empower, and inspire Latino youth? How can social media help?

We can all discuss issues that impact Latino Youth, such as education, immigration, and economics. We can actively search for these profiles and ask them how we can help them spread their message. We can blog about these issues and make it our social responsibility.

10. What would you like to see more of on the internet?

I would like to see more sharing and collaboration on the Internet and less self-promotion. Believe me, no one cares about your links. They care if you are a real person that wants to help and give. That is what the Internet should be. Always.

11. Whats next for you? Any new projects?

I continue my full-time job as Editorial Director of Reading for HMH, and I am excited about what we are doing in the area of educational technology. Latino learners have always been dear to my heart. I want to make a difference in getting them high quality educational projects. When I am not working, I will continue to promote my brother Fernando (18K Facebook Fans and 50K Sonico Fans), launch FRANKY BENÍTEZ in September, and blog about the topics that are important to me and my readers.

KX0101 Creative Arts Boricua Style

David Villafaña — Thu, 06 Jan 2011 15:00:00 +0000

We have another great showcase this week and its a pleasure for me to feature a great talent like Karlo X. Ramos. I had the pleasure of meeting Karlo at the 11th annual Latin Alternative Music Conference in New York City this past July.

Karlo was actually the official photographer of the industry conference. A quality person, and truly gifted videographer and photographer, we’ll be showcasing just one of the great videos he has produced and directed with his company.

KX0101 Creative Arts is a digital production studio based In Aguadilla, Puerto Rico, which aims constantly to produce high quality content across different media scenarios. Their aproach is simple and flexible. They strive to make their clients look their best while mantaining a creative edge in their work.

Here is a glimpse of the quality work Karlo does with KX0101. Pretty soon we’ll be seeing more from him and Los Petardos, as their next video is scheduled to come out very soon.

Los Petardos! Acabe Official Music video…

Director, Karlo X. Ramos’ reactions after making the Acabame Music video…

Im really happy with the outcome of the video. Honestly at times I thought: How the hell I’m going to cut this? Being that production was a bit chaotic, unscheduled, un-butgeted… you know a royal mess we even had people who literally ended up in the hospital. Nothing serious though.

Nevertheless with patience (and rum!) it turned out great. All post was done at Macoyo’s (Los Petardos!) beach house, mainly because i was moving to East Texas and most of my equipment was either shipped or in storage. Being able to work in such environment was key to the overall feel of the final cut.

The company, the beach, the food all the best the west coast of Puerto Rico has to offer, overall a great experience. Last but not least a couple of thank you’s are in order first to our friend Jason from El Negocio de Abuelo in Moca for the space. It’s important to say that Los Petardos! started there so it felt right to film in such a place.

Also to the talented Jessica Quintana for the wardrobe specially for the girls (“Jibaritas”) which were hand made (we didn’t know she could saw.) and the talent Yamy and Jennifer who beat the living crap out of the guys along with Jessica. On the camera side Riko Gonzalez from RGN Digital Imaging for being my right hand and my other eye, Cristina for the hair /make up and Alexis Perez for documenting.

-Karlo X. Ramos

www.karloxramos.com

Interview with Public Relations Mogul Mariluz Gonzalez from Vesper PR

David Villafaña — Thu, 06 Jan 2011 08:37:13 +0000

Public Relations (PR) Done Right…

What is PR?? Why is it so important?

Public relations is the field concerned with maintaining the public image of a business, organization, artist, politician and other high-profile people. PR can best defined as the communication between an organization and its public.

PR in the Entertainment Industry

A successful career in the entertainment industry relies heavily on upholding a significantly healthy public image. Lets face it, one move can leave a significant impression. Good or bad, it’ll resonate quickly and today’s digital arena isn’t so forgiving, nor is it forgetful.

Artists, musicians or any other type of public figures must especially watch what is shared from their headquarters since important details are quickly shared on social media platforms every minute of the day.

Both, a great interview or a juicy story can cross the globe in an instant and before you know it, a million clicks later, you the up and coming artist are either a new trending topic, or just another gossip story for the internet chismosos.

Many who are looking for their calling often times stumble upon this field and wonder what being a publicist really entails in today’s industry.

LMG decided to seek out one of the best, Mariluz Gonzalez, Latina PR extraordinaire and ask her a few questions regarding her career.

Interview with PR Guru, Mariluz Gonzalez

One of Mariluz's clients: La Santa Cecilia

Mariluz Gonzalez has been working as a publicist and PR consultant in the entertainment industry for 15 years now and has built herself a formidable reputation, something any PR professional looks to gain.

Mariluz Gonzalez current projects include:

Owner of Vesper Public Relations
Representing Perrozompopo, Nicaraguan singer/songwriter, recently nominated for Latin Grammy 2010 and will be performing at SXSW in Austin in 2011
Representing La Santa Cecilia, a latin alternative band from Los Angeles.
Representing Erika Vidrio, a highly successful Mexican regional singer/songwriter
Co-Hosts Travel Tips through Aztlan on KPFK 90.7 FM. Saturdays 10pm-Midnight
Volunteering Hispanic Public Relations Association – Marketing and PR

Interview

LMG: Mariluz, tell us about your PR experience?

MG: I started my career @ EMI Latin. I interned my way into the industry and was offered a promotions position.

LMG: What came next? New and better things?

MG: I kept moving, and finally ended up being the Manager of PR at Fonovisa Records for six years, the leading regional Mexican music label in the country.

LMG: How do you measure your success?

MG: Its pretty much measured on media breaks. Publicity in all print//blogs/television/radio/shows etc.

LMG: So PR is highly based on one’s reputation?

MG: Yes it is, you have to build it. I’ve built my reputation throughout the years and you can see my work via Facebook and Vesper PR.

LMG: Networking and making connections must be crucial?

MG: Indeed it is. That is how most of my clients come to me. Projects are always sent my way through friends and contacts.

LMG: What are your goals with your company?

MG: Build it! I want to keep growing Vesper PR, but I do have that radio show on KPFK that can also grow.

LMG: Do you ever need extra hands to help you with projects?

MG: Yes, I have a few people helping me, its all project based. Mostly Independent people, freelancers.

LMG: What is one of your pet peeves?

MG: People who do not keep their word.

LMG: What do you think is most important in successful PR?

MG: Honesty + Consistency

LMG: What was the best advice you ever received?

MG: To be good to everyone because you just never know…I have lived by this rule my whole career.

LMG: What advice do you have for someone starting a career in PR?

MG: Be honest, extremely hard working, and be a good human being. Also very importantly, learn how to write! Haha!

LMG: These are great qualities that aspiring PR agents need to embrace.

MG: Lastly, I must add to be worldly. Get that university degree, travel, read literature, and be open to everything: music, food, cultures, etc. Get out of your comfort zone and break the rules a bit.

LMG: How important is coming out of your comfort zone?

MG: Huge. You have to be open to change and be able to deal with it, especially in this industry.

LMG: Who have been some of your mentors?

MG: I’ve had two main mentors. Andy Kaulkin, President of Epitaph Records and Roberto Arciniega (RIP) Marketing Director at Fonovisa Records.

LMG: What are some of your career highlights??

MG: I’ve worked with Selena, to Rancid, Tigres de Norte, to Pepe Aguilar. Also the Bicentennial parade this past year was very special for Vesper PR.

LMG: How was it so special?

MG: It was their first time hiring a PR agency, so we had to create everything ourselves. The results were amazing. We worked hard on it for about a month and were able to get international media coverage and more clients after the event.

LMG: Any specific tips for anyone starting in PR field?

MG: Do the internships, learn the trade, and gain valuable experience.

LMG: Lastly, Who do you want to work with?? Would you love as your client?

MG: Most likely Diego Luna. I like what he is doing in the film industry for Mexico. His Ambulante Film Project is pretty awesome.

LMG: What are some fun facts about you?

MG: I have a few tatoos. Its art, culture. Mexican motifs and Peruvian motifs, mostly pre-colombian.

LMG : Great! Thanks again for your time!

MG: Sure, If anyone wishes to contact me, I can be reached via email @ mgonzalez@vesperpublicrelations.com

Macaco – Con La Mano Levantá Music Video

Richard Goodman — Thu, 23 Dec 2010 15:24:00 +0000

About The Song

This song is not only really cool, but the video is pretty bad ass as well.

It reminds me a lot of the style of Manu Chao: the colors, the hoodie, the walking around, and even the guy’s voice.

It was a collaboration between the group Macaco and Juanlu “El Canijo” from the group Calima from the Album Ingravitto released May 22, 2006 under the label Mundo Zurdo/EMI Music Spain.

About the Video

The video was produced by the Spanish studio Struendo Filmakers (www.struendo.com).

Founded by Juan Pablo Enis and Javi Gesto, Struendo does commercials and a lot of music videos for top talent including Bebe, Miguel Bose, Dover, Alejandro Sanz, Amaral, Bunbury and La Oreja de Van Gogh.

A big portion of their featured work seems to be with EMI Music Spain, which makes me wonder how Javi Gesto and Juan Pablo Enis established their connection with the people at EMI Music Spain.

For this video, the credits for directing and post-production are for Trueno Naranja, which is the motion graphics division of Struendo but the actual work was done by Rafa Calleja and Sergio Sainz-Vidal (aka Aphro).

Rafa Calleja was in charge of directing, editing and post-production, while the art direction and graphics were done by Sergio Sainz-Vidal.

I was able to get in touch with Rafa Calleja, and I was very impressed what a great guy he is.

He had been working for a year with Struendo Filmakers as editor and junior motion designer when the opportunity to direct this video came up. Here’s what he has to say about the project:

“ I worked hard, and after a year working for [Struendo], I began to direct animation teams for music videos and commercials.

Struendo had already been doing some music videos for Macaco and I knew him personally already.

Macaco trusted the style and experience of Struendo’s owner and director Javier Gesto (aka Javi), and he trusted my skills and talent.

So as Macaco’s new album Ingravitto came out to the streets, he offered me the responsibility of art direction and post-production of Macaco’s 2nd music video: Con la mano levantá.

In this moment I decided to contact one of my favorites art directors and design artist Aphro (urbansapines.com), who is also a close and old friend of mine from my hometown in Spain: Santander.

We discussed the concept and Aphro started to do all the designs for the backgrounds and elements for animation of the video.

Macaco is a really opend minded guy and he liked Aphro´s art examples straight away.

Originally, Javier Gesto was going to direct the shooting but as he was busy with another project, he told me to take care of it, and as it was quite low budget, we built a green screen chroma in a room of the basement at Struendo’s office in Madrid.

Shooting in DV format at that time (Panasonic DVx 100), I shot separately some playbacks with Macaco’s acting and the musicians performances and also all the different people from different cultures that appear on the video.

It was a long process as we had to shoot them in a really small room, one after the other, and with just one camera.

We had also a “green running machine” to give the feeling of running and walking of Macaco that we see on the video.

After the shooting, Aphro flew to Madrid (he is based in Barcelona) and we started with the post-production.

It was just him and myself and I think it took us like 12 days to finish it, working with 2 Mac G4 towers of 2006.

Also Javier Gesto did like the last 45″ seconds as he came back from his other project.

I think we both have a special feeling towards this video as it was our first project working together with full freedom of direction.

We worked at Struendo’s office for those 12 days and some nights and have to say that we had a nice time and fun mixing the live action footage with the graphics.

It was a small production but it was selected as one of the 3 final music videos in the Spanish Music Academy Awards of 2006.

Ultimately, Struendo won first prize, but with another video also created by the tandem of Aphro and my self.

It was a music video for the song: Let Me Out from the spanish band Dover.

I think that was in this days where we thought about joining our experience to develop The touch (thetouch.es).

The name was created by Aphro, and after that we´ve been collaborating together in loads of projects from music videos to commercials and broadcast promos.

Last year we decided to move to Berlin, a city that we both loved with lot of visual and life inputs.

And now a days Aphro is really focused on his music band challenge Pulshar and i keep developing The touch by directing projects (the latest is a campaign for Save The Children) and working as a freelancer motion designer for German studios such as M-box ”

So there you have it. This is a pretty amazing story. This video marked a significant step for Rafa Calleja’s trajectory back in 2006.

Please leave your feedback or any questions you may have

Interview with Lance Rios – Being Latino CEO & Founder

David Villafaña — Sat, 18 Dec 2010 17:00:00 +0000

Ten questions with Lance Rios, CEO and Founder of Being Latino

Lance Rios is what we call a digital entrepreneur. A true Latin Media Guru, he created a space where Latinos roaming the internet could anchor and interact. What once started as a Facebook group has now spiraled into an entire movement. We had the pleasure of being able to pick the very busy brain of this Latino visionary, asking him a few questions regarding his extremely popular project, Being Latino.

“BeingLatino is a communication platform designed to educate, entertain and connect all peoples across the global Latino spectrum. Our aim is to break down barriers and foster unity and empowerment through informative, thought-provoking dialogue and exchanging of ideas. Being Latino seeks to give a unified voice to the multitude of communities that identify with the multidimensional culture that is Latino.”

Getting to Know Lance…

1. Who is Lance Rios?

I’m from Cleveland, Ohio. I’m Boricua, hasta la muerte. Being Latino

is my life.

2. Why the entertainment/media industry? What brought you to it?

Media is just fun. Who wouldn’t want to work in such an exciting, fast-paced environment?

3. What is one of your mantras or life philosophies?

“La vida te da sorpresas, sorpresas te da la vida”

4. What makes you proud of being Latino?

What’s not to be proud of?

5. What’s on your iPod right now? Name top 5 songs or artists?

I don’t have an iPod, but I do have a Droid 2. I have tons of Salsa, Merengue, Bachata, Spanish Rock, Hip-Hop and Cumbia. I’ve been listening to the new Kanye CD non-stop for the past month.

Being Latino

1. Where did the concept of BEING LATINO begin? What was your vision?

To simply start a conversation about breaking stereotypes. I put it on Facebook. It flourished.

2. How has your vision evolved since then?

We’ve most recently began to integrate our blog. We have over 25 staff writers currently.

3. Did you anticipate creating such a monster? The site is growing and has thousands of followers on social media … what’s next?

I had a feeling there was an audience … what’s next? Whatever comes my way!

4. Who are your social media heroes?

All of the Being Latino bloggers/admins/team members, Coqui Mexicano, Louis Pagan, George Torres, Cafecito Bogota, Julio Varela, Ana RC, Elianne Ramos, Kety Esquivel, Tomas Kuster, Manny Ruiz, Felix Sanchez, Matt Reyes, Cecilia Pineda Feret and many more.

5. Where do you see Latinos and their involvement in the digital arena? Are we taking over?

We’ve taken over. We’re only going to grow from here.

Daniela Spalla feat Ximena Sariñana – Por Hoy Al Menos

David Villafaña — Wed, 15 Dec 2010 03:08:30 +0000

Daniela Spalla – Funky & Spunky

Look out for Daniela Spalla, all the way from Buenos Aires, Argentina. Her funky music and soulful spunk have gotten this rising performer recognition outside of Argentina. I love her swag and style, and without a doubt she is an act to see live.

In fact, quite some time ago she was featured in Latina magazine’s series ‘Best Music You Don’t Know About’ and recently toured with Ximena Sariñana in Mexico, backing the Mexican singer on the keys and vocals.

Daniela’s EP has been out for a few months, but we just wanted to once again share a few favorite tracks, this time around Por Hoy Al Menos featuring Ximena Sariñana and Arruinarmelo. Daniela’s full length album is set to drop in 2011. Stay Tuned for more…

Por Hoy Al Menos was produced by Ximena Sariñana and the rest of the EP was produced by Hernan Hecht.

Se habla Español…

En Octubre 2009, Daniela aprovechó la visita de Ximena Sariñana para tocar en el Personal Fest en Buenos Aires y se metieron un par de dias en el estudio para grabar Por Hoy Al Menos.

Una de mis canciones preferidas del momento..Por Hoy Al Menos, fue producida por Ximena Sariñana y es una colaboracion de primera. Dos cantantes femeninas con mucho que aportar al mundo de la musica. En Octubre de 2010 Daniela tocó con Ximena Sariñana en Mexico unas cuantas fechas antes de regresar a Buenos Aires para continuar grabando su nuevo material.

El resto del EP fue producido por Hernan Hecht y Daniella Spalla y muy pronto tendremos el disco completo para disfrutar. Asi que por mientras su EP Magma esta disponible como descarga gratuita en su web… Descarga ahora!

Mas de Daniela (En Vivo)

Daniela Spalla – De Paso

Daniela Spalla – Arruinarmelo (version Sala)

All photos taken by Andreina PIAN Restrepo

Monte Negro Releases Double Album: Cosmic Twins

David Villafaña — Thu, 02 Dec 2010 10:29:22 +0000

Cosmic Twins is Now Available on I-Tunes

ALBUM PREVIEW

Monte Negro has just released their latest production, Cosmic Twins, a double album that showcases a totally new sound from the California rockeros and marks their newest reinvention.

No longer blending the likes of reggae and cumbia rhythms as in previous work, Monte Negro now invites fans to embark on a spiritual journey with sounds deriving from various influences of new wave and alternative rock reminiscent of legendary bands like Janes Addiction and The Smashing Pumpkins.

“On this record we didn’t want to repeat ourselves” says lead vocalist and primary songwriter, Kinski Gallo, “It was also very important to us that we write something relevant to our time”.

Cosmic Twins represents something very special to Monte Negro since the entire concept of the album represents our inner duality, in essence our own ying and yang as we experience life.

This production also marks their evolution as artists. In this album they decided to do things in a non conventional manner, taking advantage of being an indie band and drifted away from the pressures of major labels.

“Nowadays you rarely see double albums since major labels expect concepts like these to flop”, explained Kinksi, “But the funny thing is that I’ve actually sold more copies with Cosmic Twins than before”.

This time around Monte Negro wanted to offer something special to their fans by offering something much more personal than a digital download. The days when young music aficionados opened records and actually held vinyl for the most part are over.

“We wanted to keep that essence of music going” says Kinksi in regards to giving fans something tangible, a non-conventionally packaged record that uses no plastic. I guess Cosmic Twins also represents Monte Negro’s call on going Green!

Although this album does represent a change for the band, Monte Negro does keep true to their philosophy of writing songs that are truly poetic and carry lyrical substance.

“We want songs with a true essence, songs that actually make people think when they listen to them” says Kinksi.

and indeed they do…

Album Picks – Songs to Check Out

NADA (Entre Sales y Soles)

Que Esta Pasando (Rogue Planet)

The Longest Day

FLASH BACK : An Old Tune from Monte Negro!

For more on Monte Negro please visit:

www.myspace.com/montenegrorocks

Saul Q // Azucar // Invading El Dorado Cocktail Lounge // August 4th //

David Villafaña — Sun, 01 Aug 2010 01:41:26 +0000

San Diego based electro-cumbia-funkadelic-sabrosura band, Azucar, invites us to jump onto the paisa truck with destination towards El Dorado Cocktail Lounge. Come and experience their sabrosura as they’re set to release their first EP very soon.

The songs they once hated to dance at quinceañeras have now become their anthems, and they have learned to fully embrace their inner paisa and rock those norteño boots and belts, greasy mullets, and of course the macho Pancho Villa mustaches, in a way that only a member of Azucar could pull off.

Let me tell you that they’re not stopping here. There is no stopping Azucar, they’re too sweet to stop, too sexy to contain, too paisa to fight, too drunk to dance, too horny to wait! Whether you like it or not, Azucar is coming, and they’re coming very soon along with Saul Q this Wednesday, August 4th to El Dorado Cocktail Lounge.

For More Info: www.facebook.com/azucarcumbia and www.facebook.com/saulq1

See for yourselves!