The Cloud Media: Branding Online Talent

Written by Cristal M. Garcia

You’ve just returned from your day job as a barista. A thought to finish that artistry book you’ve neglected grazes your mind. Quickly looking in your fridge, you’re reminded that spoiled milk doesn’t do a body good so you turn to your trusty-dusty congas and put some beats together. Realizing you’ve created a beat masterpiece sprung of boredom and thirst, you decide to share it with the YouTube world. Two mornings later, you find your video has thousands of hits. Why not post some more? The hit count grows: fifty-thousand, one-hundred thousand, two-hundred thousand, and the rest is conga-playing barista history. Do you quit your day job and consider branding your name … but how?

Look no further than The Cloud Media, a miniature Angeleno firm dedicated to helping online artists brand their name and talent. Founded by Sarah Evershed in early 2010, whose experience with Current TV and various reality shows on the likes of Bravo and HBO makes her an ideal Producer and Owner, The Cloud Media aims to manage online artists’ day to day strategies in building both an online and offline following. With the help of Jen Olivar, Manager of Talent Development for The Cloud Media, YouTubers such as the famous Mystery Guitar Man have become exactly that – an online artist you and several million fans have come to know and love.

Speaking of which, the MysteryGuitarMan, who hails from Sao Paulo, Brazil, is the by far one of the most watched and followed online Latino artists of our time. With 1.7 million subscribers on Youtube, 293 thousand “likes” on Facebook, and 161 thousand followers on Twitter, this online talent is impressive! Muito Bem! His intricate videos have become a viral sensation and with the help of The Cloud Media, he capitalized on many offline opportunities attracting the attention of large corporations like Disney, the Women’s Tennis Association, McDonalds and Coca-Cola. They have hired Joe Penna better known as the MysteryGuitarMan to share his talents with the world in a series of promotional videos and commercials for their respective companies.

Mi gente, Its a new era and its time for your talents to be seen worldwide. Whether you’re a comedian, actor, singer/songwriter or avid blogger, remember that the old gate keepers are no more. It’s your turn to showcase your creative talents for millions of viewers to enjoy. And hey, why not make a few bucks while you’re at it? It isn’t easy; It’ll take time, dedication and every drop of passion you have. Take advantage of social media platforms like YouTube, Facebook, and Twitter that have totally revolutionized the way information is shared and have changed the lives of once-unknown people like Joe Penna. I’m sure that with a little help from the folks at The Cloud Media, you can meet your most ambitious goals and become the next online sensation!

Check them out at: http://thecloudmedia.com/

Another Clever Video by the MysteryGuitarMan, Joe Penna.